Privacy Policy & Data Protection | ZR Advogados
Data Protection

Privacy Policy & Data Protection

Complete transparency about how we protect your personal data in compliance with the General Data Protection Regulation (GDPR)

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1 Introduction

This Privacy Policy describes how we use tracking technologies, such as Google Ads and Meta Pixel, to collect information about visitors to this website. We do not directly collect, store, or process personal data. Any information collection occurs automatically and is managed by third parties, as described below.

2 Data Controller

Although we do not collect data directly, we are responsible for ensuring that the use of third-party technologies on the website complies with GDPR. For questions or requests related to this Privacy Policy, please contact us at:

3 Technologies Used

We use the following technologies for tracking and advertising:

Google Ads

Collects data such as IP address, device, browser, pages visited, and site interactions. This information is used for analysis, advertising, and remarketing purposes, displaying personalized ads based on user interests.

Meta Pixel (Facebook Pixel)

This tool collects site interaction data (such as visits to specific pages) to create custom audiences and display relevant ads on Facebook, Instagram, and other platforms.

4 Data Collected Automatically

The data collected by the mentioned tools includes:

Device information: type, model, browser, operating system.
IP Address: (may be used for approximate geolocation).
Behavioral data: pages visited, browsing duration, clicks, interactions.
Unique identifiers: for advertising purposes, such as cookies and device identifiers.

This data is collected and processed anonymously and is not used to individually identify visitors.

5 Purpose of Data Processing

The data collected by third-party tools is used to:

Monitor website performance and improve user experience.
Display relevant ads through remarketing campaigns.
Generate performance reports on ads and user behavior on the site.

6 Legal Basis for Data Processing

The collection and processing of data by Google Ads and Meta Pixel is based on user consent, as required by GDPR. When accessing this website, you will be asked to accept or reject the use of cookies and similar technologies.

7 Data Sharing

The automatically collected data may be shared with the following third parties:

Google LLC (Google Ads and Google Analytics)
Meta Platforms, Inc. (Facebook, Instagram)

These companies process data in compliance with their own privacy policies, available at:

8 Cookies and Preference Management

We use cookies to enable the functioning of Google Ads and Meta Pixel. You can manage your preferences through the cookie banner displayed when accessing the site or by configuring your browser to block cookies.

How to disable cookies in your browser:

Consult your browser's instructions (Chrome, Firefox, Edge, etc.).

Opt-out of personalized advertising:

9 User Rights

Under GDPR, you have the following rights regarding your personal data, even when processed by third parties:

Right of access: You can request information about the data collected.
Right to rectification: If you identify any inconsistency, you can request correction.
Right to erasure (right to be forgotten): Request deletion of your personal data, if applicable.
Right to object: Refuse the use of your data for personalized advertising.

To exercise these rights, you can contact Google and Meta directly through the links provided above or send an email to [email protected]

10 Data Storage

Data collected by third-party tools is stored and processed by them, according to their policies. We do not store personal data on our servers.

11 Changes to This Policy

We reserve the right to update this Privacy Policy to reflect changes in our practices or to meet legal requirements. The most recent version will always be available on our website.

12 Advertising Policy Compliance

ZR Advogados is committed to fully complying with Google Ads and Meta Ads advertising policies, including:

Data Collection Transparency: We clearly inform about all tracking technologies used.
Valid Consent: We obtain explicit consent before activating advertising cookies.
User Control: We provide clear options for opt-out and preference management.
Sensitive Data: We do not use sensitive data for advertising targeting.

This policy is in full compliance with Google Ads, Meta Ads guidelines and European data protection regulations.

Questions About Our Privacy Policy?

Our team is available to clarify any questions related to the protection of your personal data.

Contact about GDPR